Local SEO services that work as one system.
You know your business should be showing up more on Google, but it is hard to tell what is actually wrong: the profile, the reviews, the website or something else. Each service below fixes one specific cause. The free audit shows which ones apply to you, so you are not paying to fix things that were never the problem.
Free five-point check · No obligation · You keep the findings either way
Your profile, your reviews, your listings.
For most trade searches, the Map Pack is the first thing a customer sees, often before any website. Three services work directly on what Google shows there, and on whether the details behind it can be trusted.
Google Business Profile optimisation
Categories, services, description, photos and links set up accurately, checked against Google’s guidelines, then kept active.
Read more →Google review strategy
A simple way to ask every real customer for a review, and to reply to the reviews you get, within Google’s rules.
Read more →Citation building
Your name, address and phone listed the same way on the map apps and directories that matter, with duplicates cleaned up.
Read more →A website that backs up your profile.
Google reads your website to understand what you do and where. Customers read it to decide whether to call. These five services cover the pages themselves, what happens after someone lands on them, and the WordPress and technical setup underneath.
Service page SEO
One clear page for each main service, written for the customer and structured so Google can match it to the search.
Read more →Location page SEO
Pages for the areas you serve that are useful to someone living there, not one template with the town name swapped.
Read more →Website conversion optimisation
For sites that get visits but not calls.
Read more →WordPress SEO
Plugin settings, leftover pages and structure on WordPress sites.
Read more →Technical SEO support
Indexing, sitemap, crawl and canonical problems, diagnosed and fixed where it is basic work.
Read more →Know what to fix first, and whether it is working.
Changing the wrong thing costs time and money. Every piece of work starts with an audit of where you stand now. The research shows what to change, and the tracking shows whether it is making a difference.
Local SEO audit
A written check of your profile, website, citations, reviews and competitors, with the three fixes to start with. The first one is free.
Read more →Local keyword research
The words your customers really type, and which searches deserve a page.
Read more →Local competitor research
Who shows up above you, why, and which gaps are worth closing.
Read more →Local rank tracking and reporting
Where you appear across your area, reported in a way you can act on.
Read more →How it applies to your trade.
Roofers, plumbers, electricians and builders are searched for in different ways. Each of these pages explains what matters most for that trade, and which of the services above usually comes first.
Which service a trade business usually needs first.
Most businesses do not need everything at once. The right starting point depends on what is missing. These are the situations that come up most often, and where each one usually points:
- You are not on Google Maps, or your profile is half finished. Start with Google Business Profile optimisation. Nothing else in local search works well without a complete, verified profile.
- Competitors with more recent reviews keep getting the call. A review strategy is likely to matter most, because customers compare reviews before they ring anyone.
- You have moved, changed number or rebranded, and the old details are still out there. Citation building finds the old details still listed around the web and puts them right.
- Your website lists everything on one page. Service pages give each main job its own page that can be found and acted on.
- You work across several towns but only show up near your base. Location pages, written properly, help customers in those towns see that you cover them.
- Your website gets visits but no calls. Website conversion optimisation looks at what visitors see before they decide, and removes what stops them getting in touch.
- You cannot tell what is wrong. That is what the local SEO audit is for. It checks the five areas that matter and tells you the three fixes to start with.
Not sure which of these is yours?
Start with the free audit. It checks your profile, website, listings, reviews and competitors, and tells you where to start. No obligation.
The order matters.
The services are not a menu to pick from at random. Each one makes the next more effective.
Audit
Find out where you appear, why, and what is in the way, before anything changes.
Foundations
Complete the profile and correct the listings, so every source tells Google the same story about your business.
Pages
Build the service and area pages your customers search for, and make each one easy to act on.
Trust
Grow genuine reviews steadily, and keep the profile active with real photos and updates.
Scoped from the audit
Every service now has its own page in the four groups above. Which ones you need is decided by what the audit finds, rather than added by default.
What it does not include
No fake reviews, no invented services, no addresses or offices that do not exist, and no promises of a particular ranking. Google decides the results. The work is about removing what holds a business back and making it the clearest, most credible choice for the searches it should win.
How you will know whether it is working.
Local SEO is easy to report badly: a chart of rankings for words nobody searches, or traffic that never turns into a phone call. The measures that matter to a trade business are simpler.
- Calls, enquiries and direction requests from your Google Business Profile, which Google reports for each profile.
- Where you appear on the map, checked across a grid of points over the area you serve, so you can see the spread rather than one lucky search.
- How your website performs in search, from Google Search Console: which searches show your pages and how often people click.
- Enquiries through your website, and where they came from.
Reports are written in plain English and focus on what changed, why, and what happens next. If something is not moving, the report says so.
Paid on results, not a retainer.
Ongoing work is run as one system, not sold service by service, because the services depend on each other. Instead of a standard monthly retainer, AKVelora is paid a percentage of the value of qualifying jobs the marketing brings in, with the percentage and terms agreed in writing before work begins. See pricing for how it works.
Based in Cardiff.
AKVelora is based in Cardiff Bay and works with trade businesses wherever the work is a good fit. See the areas we serve, or read about local SEO in Cardiff.
Common questions.
Can i pick just one service?
Yes. Some businesses only need their profile sorted out or their listings corrected. The audit will say if one service on its own is likely to be enough.
Do you work with businesses that are not trades?
The services are built around trade and local service businesses, because that is where the method comes from. Other local businesses can get in touch to see whether it is a good fit.
How long before things change?
It depends on the starting point and the competition. Some fixes show up within weeks, others take months. Anyone who promises a date for a ranking is guessing.
Not sure which of these you need?
Start with the free audit. It shows which services would make a difference for your business, and which would not.
Get my free audit →Takes 30 seconds · Reply from a real person · You keep the findings either way